CREW Jacksonville April 2011 Lunch and Learn
“How the Commercial Real Estate Industry is Using Social Media”
Speaker: Jan Korb
CREW Jacksonville’s April lunch meeting was held at Maggiano’s at the St. John’s Town Center and was an informative look at social networking and its relevance in the real estate market. Jan Korb, founder of BroadBased Communications, Inc., a marketing communications and public relations firm, presented the group with eye popping statistics on the monumental growth and impacts social networking has had on our society on a private and professional level in general. She then provided examples of real estate firms who are using social networking to help contribute to their bottom line. She showed us that the Jacksonville area is far behind when it comes to utilizing social media for business purposes. This can be an opportunity for those firms in the area who are willing to jump in the game!
Jan showed us how the successful firms who are using social media are using it – which sites are used most, what sites are appropriate for specific types of content. She also showed the audience how to pinpoint their target outcomes by utilizing the sites who best serve the type of interaction they are after. Jan also noted several sites that her firm has been “watching” and provided her predictions on which will become the next big social networking vehicle.
Attendees were all abuzz after the presentation, eager to ask questions about how to become more active in social media for their organizational marketing purposes. If you are interested in contacting Jan for more information on how social networking can benefit you and your organization, you can email her at jkorb@bbased.com.
CREW Jacksonville is a highly creative and spirited group of real estate professionals and related industry representatives dedicated to advancing the success and fostering the development of professional women in the commercial real estate industry. For more information on CREW Jacksonville and other upcoming events, visit www.crewjax.org or contact us by email at: crewjacksonville@gmail.com
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