Article by Dan Scanlan
Florida Times Union - 6/14/11
A Jacksonville-based insurance company’s new social media program is in “pursuit” of nonprofit agencies to award $3,000 a month to the one with the most public votes. Runners-up get $1,000 each.
Called The Pursuit, Blue Cross and Blue Shield of Florida’s campaign rewards nonprofits that help Floridians in their pursuit of health.
Organizations that have created health, wellness, educational or social empowerment opportunities throughout the state are posted each month on the Blue Cross Facebook fan page. Florida residents can vote for the nonprofit they like best, said Sarah Hande, Blue Cross sponsorship and events specialist.
“This gives them a way to connect with us, and it also gives them a chance to learn more about us as a company and know that we are more than just a health insurance company,” Hande said. “By hosting this on Facebook and social media channels, it lets us reach a broader audience.”
To be eligible for Pursuit, the nonprofit agency must have its headquarters in Florida and serve Floridians. It must be vetted for fiscal responsibility and have a functional website that can promote its mission and participation in the Pursuit program so each can get votes.
Here are the organizations featured in June and open for votes:
— Best Buddies, a global volunteer movement that creates friendships, employment and leadership development for people with intellectual and developmental disabilities.
— Equality Florida, a civil rights organization working to get full equality for the state’s lesbian, gay, bisexual and transgender residents.
— PACE Center for Girls, a prevention, diversion and early intervention program serving girls ages 12 to 17 in 17 locations across Florida.
— Best Buddies, a global volunteer movement that creates friendships, employment and leadership development for people with intellectual and developmental disabilities.
— Equality Florida, a civil rights organization working to get full equality for the state’s lesbian, gay, bisexual and transgender residents.
— PACE Center for Girls, a prevention, diversion and early intervention program serving girls ages 12 to 17 in 17 locations across Florida.
The first phase is set to run through the end of this year for 30 agencies.
“We hope to continue it in 2012, that hasn’t been decided yet,” Hande said.
To vote for a winner and learn more about the agencies and the Blue Cross Pursuit program, go to www.facebook.com/BCBSFL. CREW Jacksonville supports PACE Center for Girls.
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